WHAT DO YOU NEED ?
MARKaaS creates powerful Account Based Marketing programs, fuelled by insight and with measurable impact using a unique digital platform with best-of-breed data-driven technology.
Through ABM we identify, profile and influence key stakeholders, build stronger relationships, accelerate closing opportunities and create a higher closing rate.
Clients choose MARKaaS because of our understanding of the complex buying proces that takes time to realize the revenue potential for B2B organisations.
WHAT WE DO
The foundation of every ABM program is the MARKaaS platform that gives you detailed insights in your key and named accounts. So you know who to contact, why to contact them and what to say. Take the advantage of these data insights for your ABM program planning and execution.
MARKaaS provides the critical intelligence to understand your audience, competitors and industry enabling actionable insight across your accounts. The MARKaaS platform is at the center of our business intelligence arsenal and arms you with competitor analysis, sentiment analysis, brand benchmarking reports, stakeholder mapping and insights and deep dive profiles for an specific account or cluster of accounts.
ABM strategy takes the account and business intelligence to build a coherent plan that allow you to navigate the buyer journey of your target account(s). We’ll advise around the type of ABM program that will suit your objectives, whether it’s 1:1, 1: few or programatic ABM.
Whether we execute, you do, or you use a combination you’ll have a robust plan built on data ready for execution.
We identify and run ABM programs across the channels that will drive maximum engagement for your accounts. We use the most appropriate tactical engagement activities across online and offline, working with your marketing and sales teams. We believe in personalisation at scale, which we deliver through our sales enablement services, social and IP based advertising and account based selling.
We design our ABM programs with tangible and meaningful metrics to continually measure the impact during the buyer journey of your targets. Our reporting framework is tailored around the specific needs of each client to ensure we track and report on the metrics that matter to your accounts and your business. We build interactive dashboards that your sales and marketing leaders can use for impact measurement across your ABM programs.
MARKaaS offers a cross functional team to help you grow your B2B business in IT by offering a full program of Account Based Marketing and Sales development:
- Account based: ABM Methodology on 3 levels - One to One, One to Few (Vertical), Programmatic (Marketing automation)
- Job specific IT related: CIO, CDO, CISO, CMO
- (IT-)Solutions focussed: solution owners / Tech communities (e.g. Networking, Cloud, Security)
- Growth Marketing: Data-driven Online tooling for speedy ABM execution
- Marketing Automation – MarTech Digital Strategy: Digital Platform with Best of Breed marketing technology for each stage
- Life Engagement Strategy - Face to Face Engagement programs: Events, RT’s etc. are integral part of customer journey
- Target your prospects that fit your proposition
- Multi-level Engagement with the key stakeholders within your customers
- R4 Development (Right content in the Right context at the Right time for the Right contacts)
- Funnel / Pipeline development
- Customer Lifecycle Marketing (advocacy & customer satisfaction)
“It’s not about the transaction, but interaction over time”
MARKaaS is organising marketing around the customer with “outside-in” mentality by:
- thinking: orchestrating the experience for the customer
- feeling: telling the right story to the customer
- doing: execution of the (ABM) plan
MARKaaS exist of a unique combination of account based marketing, marketing automation and growth marketing.