Rubert is the founder of MARKaaS where he combines all his knowledge and experience on ABM , Marketing Automation and Growth Marketing to an unique offering for B2B Marketing in Enterprises.
The last 5 years Rubert Rietkerk was Verizon Enterprise Solutions’ ABM Lead of marketing for the Europe, Middle East and Africa (EMEA) region. In this role, he has responsibility for driving all ABM Programs across the region, while he continues to manage the marketing program in NL.
Rubert was previously Marketing Director for Verizon Enterprise Solutions in Benelux with responsibility for the development and execution of marketing programs in the region, building a strong C-level network in IT industry and CIO community. Prior to this Rietkerk was responsible for the Product management of the Hosting portfolio in EMEA.
Rietkerk has over 30 year experience in IT and Telecom industry and worked for start-ups and large multinationals. Prior to joining Verizon, he worked for MCI and WorldCom. His roles combined business development, IT innovation projects, partnerships and product marketing & management. Before this, he was Managing Director and COO of UUNET NL and BD Director of NLnet where he was key in building and growing the business to become the leader in the Dutch market. Rietkerk started his career at NS where he was one of the founders of NS Network Services by first developing and implementing an advanced integrated voice-data-internet network backbone and second build a healthy IT business so that Network Services was able to merge with BT NL to become the 2nd player in the Dutch market. .
Rietkerk holds an Master in Telematics and Electrical Engineering from Technical University of Twente. He is certified ABM Marketeer (ITSMA) and Senior Marketing Professional, certified by European Marketing Confederation.
Experienced ABM Digital Marketing Lead