Build Account Profiles and Buyer Personas to know the right person(s)
- Using advanced growth marketing intelligence and search tools to find online data of your target audience
- Detailed insight of Accounts and Stakeholders
- Detailed Account Profiles including Stakeholder profiles and org chart / DMU’s (depending on account size)
- Buyer Personas:
- Job title (CIO, CISO)
- Biography
- Solution focus
- Buying Power
- Interests
- Enrichment of private data by ongoing search of public available data