Module 2: “Know your Prospect”

Build Account Profiles and Buyer Personas to know the right person(s)

1. Using advanced growth marketing intelligence and search tools to find online data of your target audience
2. Detailed insight of Accounts and Stakeholders
   1. Detailed Account Profiles including Stakeholder profiles and org chart / DMU’s (depending on account size)
   2. Buyer Personas:
      1. Job title (CIO, CISO)
      2. Biography
      3. Solution focus
      4. Buying Power
      5. Interests
   3. Enrichment of private data by ongoing search of public available data