1. Define Competencies, Propositions and MarTech Roadmap that you need for all experiences during the customer’s journey:
Competency & Responsibility:
- RACI model for Sales and Marketing
- White spot analyses Competencies
- ABM checklist
Content & Propositions:
- Content attributes during customer experience journey
- Content Asset Management
Technology & Tooling:
- Marketing function
- Martech stack
2. Target the right prospect that match you proposition
- Account plan / Vertical plan / Sales plan
- White space analyse
- Propensity modelling